URBO began with a simple need: comfort that lasts.

I spend long hours working in the same clothes — sweatpants, a soft tee, the pieces we live in. I tried everything, from international designers to everyday basics. After a few washes, the inside would turn rough, the fabric would irritate my skin, and the fit would tighten on my body. It stopped feeling effortless.

So I asked myself: why can’t comfort be truly long-lasting? Why not create pieces that respect the body, the skin, and the way we live?

That question became URBO — built on my own standards.

CloudWeave™ French terry. Comfy. Structured. Soft on the skin. Made to last.

Essentials designed for how we really live.